“What’s the matter son?”
“I don’t know.”
“You don’t know? But you look so sad, are you sure you don’t know what’s wrong?”
“Well…”
“Mmmmm?”
“I only got seven presents and my other cousins got more than me”
“Son, let’s talk…”
That was an introduction to a very meaningful conversation I had 10 years ago, with my then 4 year old son, who was genuinely saddened because he felt Santa didn’t quite come through for him. In that moment I remember feeling more powerless than Superman after exposure to Kryptonite because I just couldn’t understand how my parenting skills had failed me?
How was it possible that a child who was developed and nurtured under my guiding hand, developed a commercial sensibility? How was it possible that after only 1, 460 days on this planet my child was already equating material gain with happiness? Had I already failed four years into one of the most important roles of a lifetime?
As a parent clearly I had to shoulder the impact of responsibility for my child’s state of feeling at the time, however I underestimated the unrelenting power of media advertising. I never gave the necessary diligence to those sneaky ads that crept in between Dora the Explorer and Peppa Pig episodes.
Television is still the main staple of an advertisers diet, but those sophisticated advertisers are increasingly looking to attract an audience via online methods of persuasion, in 2002 in the U.S alone it was estimated that four to twelve year old’s have an influence over their parents to the tune of $30 billion a year, let’s not forget that those influential children turn into influential teens who are far more brand conscious.
From a logical standpoint why is there a desire to buy and receive an excessive amount of material product in December, especially when we live in an online world where products are available at any time of the year?
The origins of Christmas gift giving started way before the introduction of Amazon Prime and the most widely known point of origin was from three wise men who bought gold, frankincense and myrrh for a child? I understand the symbolic meaning of the gifts but if you are talking about the well being of a child then perhaps it would be best to provide a blanket? Exactly how wise were these men?
I’m not suggesting for a moment that we shouldn’t bask in the glow of sharing gifts and tasting all the amazing delights that will set our taste buds on fire and expand our waistlines, but let’s try and remember the people who make the effort to make the festive season so special.
I don’t actually believe the original intent of Christmas has been lost, but the meaning of Christmas has been injected with such a potent dose of commercialism it’s too easy to get seduced by the glitz. This isn’t a post designed to make parents feel bad about wanting their children to feel good, but I wonder if the gifts that were purchased this year are destined to be around next year?
But I don’t want to get too hypocritical, if Santa decides at the last minute to bring me a Samsung Galaxy S7, you won’t hear me complain, but as magical as Santa is, he still hasn’t cracked the code on the most invaluable commodity…
Time.
That being said I hope you all enjoy the time you get to spend with loved ones over this festive period.
Merry Christmas!
Until next time.
Ty,
Merry Christmas, my friend!
A well received and well timed message for the masses! There is so much consumer surveillance online, nowadays. 😐
And, the little darlings compare notes at school and on the playground at recess. It’s both wonderful and slightly terrifying how much they figure out when they congregate and talk (brag) amongst themselves, right?
Little humans. So savvy. ;o)
The fact that you care about such things is an immeasurable gift in and of itself.
Sending thoughts of peace, joy, and prosperity to you and yours this holiday season.
~JM
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Thank you so much JM, I love Christmas but I didn’t want my son to start to compare gifts and not appreciate what he had.
I came from very humble beginnings, where I was lucky to get one gift. Gifts are cool but most people remember the company they had…although I’d be very happy with a new Samsung S7.
Hope you have a great Christmas! 😊
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Great post – and well said!
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Thank you so much, I enjoy Christmas as much as the next person, but I love the people more than the parents.
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Assume you mean you love the people more than the presents?
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lol! Yes! 😂😂😂
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Things haven’t changed so much since the 1950s when I was a child, Tyrone. Then, it wasn’t so much ads on TV as the way shops and dept stores put the expensive toys on the lowest shelves so that tiny kids could see (and – if parents didn’t stop them – reach for them). And oh – all the lights and shine in the west end (of London) at Christmas, to entice people to buy, buy, buy.
We think it’s got worse, but it hasn’t really, it’s just that the internet makes it seem so.
Hope you had a good xmas! 🙂
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You’re so right Christmas has been commercial for quite a while now. I do love Christmas and what it stands for, but you can now find Christmas products on shelves in late August. Thanks for the comment, I hope you have a great Christmas and New Year. 😊
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Happy Christmas Tyrone! Well said… and time is the best gift ever. I was so grateful that my 12yo spent the entire afternoon with me which is so rare these days. Hope your holiday was blessed!
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I really do love the Christmas season, especially getting to spend time with loved ones. Happy Christmas to you and your family too! Hope you have a great New Year as well. 😀
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This is something I worry about with my son as he grows up. Last Christmas was wonderful. Of course he had no idea what was going on but he really enjoyed playing with the wrapping paper that we had placed around his present so he could unwrap it himself. I assume next Christmas will be similar, at 18 months he will be more interested and curious but still will probably just love the attention he gets on the day. I think as he grows I will just have to wing it. I’d like him to be involved in selecting presents for other people though which I think may help. Maybe. I’ve no experience in this area so maybe not.
A friend was telling me the other day that her and her son didn’t celebrate a traditional Christmas for years. They gave each other a present, had a fancy meal and when he asked about this Santa that the other kids were talking about she said that she’d never heard of him. Her son is eleven now and knows all about Santa and Christmas, but still is happy with spending the day sharing a meal and a small gift with his Mama.
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Christmas really is a wonderful time, especially with young children because without a doubt they do make it more magical.
Gifts are definitely part of that experience, but I began to get concerned when my 4 year old son (at the time) seemed more concerned with the amount of gifts rather than what the actual gifts were.
I am pleased to report that things have changed as when he gets a new gift for Christmas he will give away some of his older unwanted gifts. I just don’t ever want the “heart” of Christmas to get lost, because it really is about the coming together of people.
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